Just fifteen months on from opening, Reefton Distilling Co., the producers of Little Biddy Gin, is experiencing insatiable demand. All of its products scooped silver and/or bronze medals at the prestigious San Francisco World Spirits Competition and the inaugural New Zealand Spirits Awards.
The company has now unveiled plans for expansion as they prepare to meet the growing demand and maximise opportunities. The growth in gin sales, particularly craft gin, has been strong in New Zealand with a growing demand for artisanal and boutique products.
The provenance and story behind Reefton Distilling Co.’s pure water sources and unique, fresh West Coast botanicals play a large part in positioning its brands. Freshwater springs provide pure water sources used in their products, and native botanicals are rinsed, and vapour infused in the still (rather than distilled individually and blended). This is a true artisan method requiring distillers to constantly monitor and adjust for seasonal variations.
The business has quickly outgrown its current space and now has new premises under contract. The new site will allow Reefton Distilling Co. to fulfil its plans as it works towards the creation of a range of innovative new products, including the production of the much-awaited Moonlight Creek Whisky.
Reefton Distilling Co. has been an active participant in the revival of Reefton and the West Coast and its purpose remains to produce premium New Zealand spirits and fruit liqueurs in Reefton, to create jobs and provide a tourist attraction.
Reefton Distilling Co.’s products are proving to be particularly popular in the ultra-premium market, its rapid growth is a great sign for things to come as the demand for New Zealand made, high-quality products continues its steady rise.