DB has announced the appointment of Talia Tuhakaraina as Sales Director, reporting to Peter Hart, Managing Director.
An experienced FMCG commercial leader, Tuhakaraina will bring more than 20 years’ experience across both large-scale international businesses and New Zealand owned, locally focused companies.
Her career includes leadership roles at Fonterra, Mars and Tasti. Most recently, as Commercial Director, Pernod Ricard NZ, Talia led a major commercial restructure following the divestment of the wine portfolio, protecting and growing the spirits and champagne categories.
Tuhakaraina grew up in Wellington and has lived in Auckland for the last 20 years. Known for her positive energy and executional drive, the company said she will be instrumental in shaping DB’s commercial journey.
Peter Hart, Managing Director, DB Breweries, said Tuhakaraina’s combination of commercial discipline and customer-first execution is exactly what DB needs as it accelerates its next stage of sustainable, value-led growth.
“My focus will be on executional excellence in‑field, disciplined value creation and building the capability that sets our team, and our customers, up to win,” said Tuhakaraina.
“DB and HEINEKEN are home to some of New Zealand’s most loved brands and I’m excited to help unlock our next chapter of growth with our customers and partners. I’m also really passionate about growing and developing people, allowing them to be the best version of themselves, so am thrilled have this fantastic team to foster and support.”
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