Creating Brand Awareness with Celebration Days

Fun foodie celebration days are a great opportunity to create something special for your customers and spread awareness of your brand both in-store and across social media.

Columbus Coffee is taking advantage of Kiwis’ love for food days, using them as a way to engage with customers and have a little fun.

Lamington Day – Wednesday, July 21

Columbus coffee will be serving up various versions of the Kiwi classic nationwide to celebrate Lamington Day and is encouraging customers to use the hashtag #columbuslamington on the day.

National Cheese Roll Day – Friday, July 23

This is Columbus Coffee’s second annual National Cheese roll day, a nod to the Kiwi classic and world-famous in New Zealand delight. They recommend adding a cheese roll to the soup of the day and of course, customers will want to stay in the mix with the hashtags #notreallyanationalday #columbuscheeserolls.

Two great examples of how something fun and silly can be a great marketing opportunity for local businesses.