American comedian and actor Kevin Hart has recently opened Hart House, a plant-based fast food restaurant in the Californian cities Los Angeles and Monrovia.
The opening of Hart House’s first location in Los Angeles sold more than 1,200 meals in its first day and more than 7,000 customers visited in its first week.
Hart House aims to shake up the fast food scene by making affordable and sustainable plant-based alternatives mainstream.
“As someone who has been preaching ‘health is wealth’, building Hart House felt like the natural evolution of my flexitarian lifestyle and my business ecosystem,” said Hart.
The restaurant has also committed to supporting the local community. Hart House donated 10% of its opening day profits to Inner City Arts, an Arts educational organisation aimed at empowering at-risk Los Angeles youth, and the Boys & Girls Club of the Foothill, programmes that build self-esteem and self-confidence in local youth.
Designed by Burger King’s former Head of Culinary Innovation Mike Salem, its menu offers sandwiches, nuggets, salads, fries, crispy tots and milkshakes. All ingredients are free from hormones, antibiotics, cholesterol, preservatives, trans fats, hormones and high-fructose corn syrup.
Hart plans to continue expanding Hart House nationally. He hopes the restaurant can become a rival of other fast food giants like Wendy’s and McDonald’s.
