AUSTRALIA | This winter, Nutella Foodservice has partnered with Chatime Australia to bring the iconic flavour of Nutella into a new category, with a limited-time drinks range launching in stores.
The range features Hot Chocolate with Nutella and Iced Chocolate with Nutella, introducing the familiar taste of Nutella Australians already know and love in two delicious new formats.
In a LinkedIn post, Nutella Foodservice shared that limited-time offers were central to Chatime’s strategy of connecting with new customers, injecting fresh energy into stores and testing ideas that sit outside the everyday menu.
As one of the most recognisable flavour profiles in the world, Nutella has already built consumer trust and flavour recognition that can help a menu item land faster. For operators, that means less time building awareness and more time focused on what matters: a strong menu offer, a supported team and a great customer experience.
The combination of two well-known brands has generated immediate interest across social media, with customers sharing the drinks, tagging friends and planning visits to their local store. Influencer content amplified that momentum, helping the collaboration reach audiences beyond Chatime's existing customer base.
Alison Walsh, Chief Marketing Officer at Chatime, said that this collaboration has brought together two much-loved brands to reimagine what a winter treat can be.
“We've partnered with Nutella to launch a limited-time-only, high-impact drink range designed to stand out this winter and create moments of indulgence that customers will want to share."
From back-of-house preparation and recipe execution to warm interactions at the counter, every step has played a role in turning a limited-time offer into a truly memorable experience.
Nutella Foodservice was proud to partner with Chatime and their teams to create a delicious drinks range that delivers memorable moments beyond the plate, or in this case, the cup.
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