Burger King Belgium Introduces Safe Order Masks

To ensure social distancing, Burger King Belgium handed out giant BK Crowns, now the fast food giant is back with another innovative idea for the new normal - a branded, customised face mask.

Created by Burger King Belgium in collaboration with Buzzman agency, and limited to only 500 pieces, the masks aren’t traditional branded cover-ups, but actually a tool that can help keep customer’s safe while helping to communicate their order.

"Large Whopper combo, fries and a coke please."

“There’s no getting around it, face masks are ubiquitous today,’ commented BK Belgium on its official release. 

“Why settle for a simple and mainstream piece of blue fabric when you can make a real statement with your mask?” 

"Could I just take sweet chilli sauce please?"

Whether or not you agree that ‘wanting extra sweet chilli sauce’ is a statement, it will definitely help both Burger King’s employees and its customers to easily communicate while their mouths are covered. The implications of this innovation are far reaching, it could help others who find it hard to communicate now that face coverings are the norm.

To get a mask customers in Belgium or Luxembourg comment their order on the corresponding BK Facebook page or Instagram story.

"You still do the Pepper King right?"

Story courtesy of designboom.com