BurgerFuel Worldwide has launched Shake Out, a new cheaper burger brand which is set to complement the premium offering. Shake Out will serve "simple menu of burgers" and will be a cashless outlet, designed for diners on the go. Burger prices will range between $8 and $10, shakes at $6 and whole pickles for $2.50.
"We saw a gap in the market, as well as an opportunity within our skill set to create a new concept that could deliver simple, premium burgers at speed, without compromising on the overall customer experience," said BurgerFuel Worldwide chief executive Josef Roberts. "The next step for Shake Out is to obtain proof of concept. From there we will look to develop the brand further within New Zealand."
The first Shake Out store has been opened in the Goodside precinct in Smales Farm, on Auckland’s North Shore.
