Promoting its famous Whopper burger with a risqué twist, Burger King in Austria has caused a stir on social media with its bizarre Pride month promotion.
The "Pride Whopper", as promoted by the fast-food giant, is identical to the original but can be purchased with either two top buns or two bottoms.
The ad was met with shock, with some questioning whether Burger King knew how their promotion of "tops" and "bottoms" would be received by the LGBTIQ+ community.
"Burger King Austria made a Pride burger that's either two tops or two bottoms… what in straight hell?" Twitter user, Jarett Wieselman wrote.
"If they spent any time talking to the queer community Burger King would know the last thing they want is pairing a top with a top and a bottom with a bottom," comic artist Erica Henderson noted.
Some critics have accused Buger King of “Pride-Washing” or “Rainbow-Washing” by using Pride symbolism.
In response, the burger chain noted they are official partners of Vienna Pride and support the LGBTQIA community. They also claimed to be promoting "equal love and equal rights" with their new creation.
