An ancestral Māori family farming company set in the foothills of Mt Ruapehu, Awhi is an ambitious business with a uniquely natural approach. At its heart is a core belief in connectedness – that when people treat the land well, it will nurture in return. Owned by the 9,000 Whanganui iwi members, Awhi comprises 42,000 hectares with areas dedicated to sheep, beef, dairy, honey, forestry and environmental restoration.
With a centuries-long mindset, it’s no surprise that nature-led farming practices are the preferred approach at Awhi. “Our business is all about crafting premium natural products by working with nature,” said Awhi CEO Andrew Beijeman. “We believe in an inherent kinship between people and the environment, an inseparability of our mutual well-being.”
It’s an approach expressed clearly through Awhi Farms’ Ruapehu Angus. Raised in family herds on remote hill country, 100 percent grass-fed and finished on the fertile soils below Mt Ruapehu, this is life as close to nature as possible.
“Ultimately, it is our care for the animals that we take that delivers the best eating experiences,” said Beijeman. “Keeping them with friends, feeding them well and making their lives as stress-free as possible is perhaps the thing of which we are most proud.”
A caring approach combined with 40 years of selective breeding results in tender meat with higher levels of intramuscular fat, for generous marbling and a rich, meaty taste and texture. Awhi Farms Ruapehu Angus is a premium cut, the choice of top chefs around New Zealand who want to showcase their skills and inspire their customers with an incredible eating experience.
Crafted with genuine, wholehearted care, Awhi Farms Ruapehu Angus proves true the old adage: nature knows best. It’s one of today’s great ironies that if farming is done in a less intensive manner, it will create a much more intense eating experience.
Awhi Farms Ruapehu Angus is available through Foodchain. For Auckland orders call (09) 579 1880 or email orders@foodchain.co.nz, and for Hamilton call (07) 849 7331 or email hamsales@foodchain.co.nz.
