The global sparkling water size has an estimated growth of USD 25.446 billion from 2023 to 2027, according to a recent survey by Technavio. The market is estimated to grow at a CAGR of 12.22 percent during the forecast period. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 35 percent.
The Sparkling Water Market in North America experienced significant growth in 2022, driven by consumer interest in nonalcoholic beverages and the rising trend of conscious consumption. Urbanisation, increasing awareness about sugar-free products, and the growing demand for online shopping contributed to market expansion. Prominent vendors, such as Waterloo Sparkling, collaborated with celebrities like Curtis Stone for product endorsement. Tropical fruit flavours, like mango passion fruit and triple berry, gained popularity in the market. The caffeinated segment, with added energy levels, also saw growth. Natural/mineral water, free from added sugar and artificial sweeteners, remained a preferred choice.
Brands like Serafina, Dash Water, LaCroix, Topo Chico, and San Pellegrino offered flavoured versions with airtight sealing and effervescence. Convenience stores provided competitive pricing, making sparkling water an accessible alternative to sugary carbonated beverages and regular water. Domestic taxes and shipping costs, however, posed challenges for market growth in some regions, while a lack of awareness and exotic packaging limited reach in others. The market also included carbonated drinks from brands like Dasani Sparkling and Sodas, catering to commercial demand. Minerals in sparkling water were believed to aid digestion, dental health, and bone health, making it a popular choice among consumers. Commercial advertisements increased brand visibility, further fueling market growth.
The Sparkling Water Market is experiencing significant growth, driven by consumer preferences for healthier beverage options. Brands like Bonne Bell, Consumer Products, and Cranberry Brands are making strides in this sector. The demand for sugar-free and zero-calorie options is on the rise, with consumers seeking out brands like SodaStream and LaCroix. The trend towards functional beverages is also impacting the market, with flavoured sparkling waters infused with vitamins and minerals gaining popularity. The market is expected to continue its upward trajectory, with regions like Europe and North America leading the way. The shift towards sustainable packaging is also influencing the market, with companies like Nalco and PepsiCo implementing eco-friendly solutions. Overall, the Sparkling Water Market is a dynamic and evolving industry, driven by consumer preferences and innovative product offerings.
To read more bar and beverage news, click here.
