Delivering strong results for foodservice teams

Opmetrix, the leading supplier of CRM based field management solutions, has continued its strong growth delivering its platform to new foodservice and route-based sales companies in New Zealand and Australia.

Opmetrix attribute their growth in the industry to their seamless, user-friendly interface and strong client support offering. Their New Zealand foodservice clients include the national Bidfood food service team, Dairyworks, Hellers, Henergy Eggs, DKSH and the Homegrown Juice company.

Graeme Locke, national sales manager at Henergy Cage Free Limited, described the change in his company after moving to Opmetrix as fantastic.

“We have far greater visibility of field executional results and have delivered great efficiencies in information flow. The team have picked this up and are fully on board.”

Existing customers are also benefiting from regular new features and releases ensuring their field teams stay competitive.

Oliver Huggins, managing director of Opmetrix, said in that 2019 foodservice companies need to invest in a good mobile strategy.

“Whether they are B2B eCommerce based or traditional route sales, having a good mobile app with an intuitive user experience is key to stay ahead of the pack. We are seeing first-hand the amount of companies making the transition, and all of them have benefited in efficiency, visibility and effectiveness.”

Huggins said the growth of the company in FMCG is directly related to understanding what customers want and delivering benefits.

“Our development team is in-house, and we have the flexibility to continuously add features whilst ensuring all major mobile app platforms including Apple, Android and Windows are supported.”

As a standard ‘off-the-shelf’ product, the Opmetrix platform is modular, enabling customers to pick and choose the solution they need.  Modules include Route Field Sales, Delivery and Dispatch and online B2B eCommerce.

“With thousands of field app users from hundreds of companies covering foodservice, wholesale, grocery and liquor sectors, we know what field teams need to succeed and what sales managers need to improve productivity and performance. Year-on-year we run client surveys to find how we can best service and improve our platform.”

Huggins is keen to continue the innovation.

“We can now deliver live location-based data and track turn by turn route as part of the Opmetrix Mobile App. Understanding the route taken and the time to complete customer calls is making a real difference in decision making for our foodservice and dispatch customers. We see opportunities to further automate that information to optimise route plans in-store even further,” he said.

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