AUSTRALIA | Zarraffa's Coffee has announced it will venture into the South Australian market with new openings set for Adelaide.
Queensland-based speciality coffee retailer, Zarraffa’s Coffee, has announced its landmark entry into the South Australian market, specifically Adelaide, bolstering the brand’s sustained growth plans to expand to over 200 sites nationally in the lead up to the 2032 Olympics.
The announcement comes following the company’s strategic multi-million-dollar acquisition of First Things First Coffee, Adelaide’s first drive-thru speciality coffee group, and will see Zarraffa’s take ownership of its four sites located in Enfield, Salisbury Downs, Woodville Park and Holden Hill this April.
“Our journey into South Australia has been a long time coming. We have had our sights set on Adelaide from the very beginning, and now that we have reached the right stage in our growth plans, we’re excited to finally make this moment happen,” said Zarraffa’s Coffee Managing Director and Founder.
We’re entering humbly, we are not here to change what makes these stores special. We respect what the team behind First Things First Coffee have created, and we are here to build upon it to ensure continuity and a seamless experience for customers. Just like South Australia has some of the finest wines, we believe that Zarraffa’s brings with it an ethos that blends seamlessly with the local community, and we look forward to becoming an integral part of Adelaide’s coffee culture as we serve up that individually perfect cup of coffee, every time.”
The expansion marks a significant milestone for the proudly Australian-owned and operated speciality coffee company that currently operates almost 80 stores across Queensland, New South Wales and Western Australia.
The move has been thoughtfully considered and a way to align and accelerate expansion plans into the state, integrating with a business and team that shares Zarraffa’s passion for product quality, customer service and the community.
Zarraffa’s will open the doors to its first flagship Zarraffa’s Coffee store in the northern suburb of Adelaide at Munno Para later this year.
Following almost 30 years in business and 25 years in franchising, Zarraffa’s Coffee has built a steadfast reputation in the industry, with the expansion a natural progression for the company which remains committed to its core mission.
The well-known and much-loved Australian brand was established in Queensland in 1996 after being founded by Kenton and Rachel Campbell.
Originating from the backstreets of Southport on the Gold Coast, Zarraffa’s Coffee has brewed into an award-winning enterprise with AUD 200 million in group turnover, boasting a presence across Queensland, Western Australia, New South Wales and now South Australia.
With a commitment to quality, Zarraffa’s unique blend of coffee is freshly roasted onsite in its state-of-the-art roastery based at the brand’s Headquarters located in Eagleby, Queensland.
More news here.
