UK | Wendy's has expanded its presence across the UK with the opening of its 50th restaurant, as well as new locations in Scotland and Romania.
Iconic quick service restaurant brand, Wendy’s, has announced significant progress in its UK expansion strategy, bringing more of its fresh famous food to fans across the country. The brand is on track to open its 50th UK restaurant in 2025, a year that will also see Wendy’s establish its presence in Scotland, Ireland and Romania for the first time.
"We see huge potential in the UK market, with plans to add more than 150 new restaurants across the UK and surrounding countries by 2028,” said Michael Clarke, Managing Director, Europe for The Wendy’s Company.
“This year, we will focus on accelerating our expansion efforts so more people across the UK can enjoy Wendy’s craveable menu and exceptional customer hospitality. We have a solid foundation in the market and believe we are well-positioned to accelerate our growth trajectory even further.”
New Wendy’s restaurants will open in Blackpool, Glasgow, Grays (Lakeside), Watford, and York in the coming months, creating over 150 jobs, each with competitive salaries and benefits. Wendy’s is also investing approximately GBP 70 million in its Build-To-Suit program in 2025 to accelerate restaurant expansion in the U.S., Canada and the United Kingdom.
"Wendy's franchisees are at the heart of the brand’s expansion plans, both in the UK and internationally, and strong franchise partnerships enable us to grow at scale," said Clarke.
"We're deeply committed to supporting our UK franchisees and making co-investments through our Build-To-Suit program, which is a key incentive for them to grow with us.”
This model aims to accelerate the brand’s restaurant expansion in the UK, deliver strong returns, and enable faster investment payback for franchisees. Ultimately, Wendy’s intends to engage with both established and new franchise partners to build even more Wendy's restaurants in the UK.
The latest pipeline is part of Wendy's broader international growth strategy, which will see 70 percent of Wendy’s expansion occur outside the U.S., with plans to reach 2,000 international restaurants by 2028.
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