The Restaurant Association has welcomed the announcement of investment in boosting regional tourism over the coming months.
Tourism and Hospitality Minister Louise Upston said the successful regional tourism organisations will receive NZD three million for short, sharp campaigns across regional New Zealand.
“I’m pleased to announce support for six successful initiatives, ranging from the top of the North to the bottom of the South Island. There’s again a strong focus on the Australian market, with one setting its sights on North America,” said Upston.
The NZD three million will support six initiatives from the top of the North to the bottom of the South Island.
“We’re delighted to see that this investment will support initiatives to increase visitation numbers across the country in the coming months, during what are traditionally quiet seasons for the hospitality sector," said Marisa Bidois, CEO of the Restaurant Association of New Zealand.
“This past summer has seen a welcome boost to the hospitality industry’s recovery from years of subdued trading following the COVID-19 pandemic, and investing in growing tourism in the autumn and winter months is a significant step towards growing the year-round value of the hospitality sector.”
The Restaurant Association has been working closely with Regional Tourism Organisation’s across the country in recent years, to ensure that food tourism is highlighted in the country's offering as an international destination of choice for tourists.
“We know that our landscapes and scenery are often what attracts international visitors to New Zealand, but we’re also regularly seeing that our culinary offering as a country is being considered as equally important when tourists decide where to visit. We look forward to welcoming tourists from around the world to New Zealand to experience our warm Kiwi hospitality.”
More local New Zealand news here
