USA | With strong growth already this year, Vicious Biscuit has announced the next steps for its expansion focus.
Fast-casual breakfast franchise, Vicious Biscuit, has shared its strong growth, developments and achievements in the second quarter of 2024.
In a significant expansion move, Vicious Biscuit opened its first franchise location in Akron, Ohio, marking a major step forward in its national franchise strategy.
"Opening our first franchise location is a milestone that sets the tone for our expansion strategy. Much hard work and planning brought us to this point. We waited until we had the right team, the right systems, and the best partners to ensure that each franchisee has the tools they need for success," said George McLaughlin, CEO and co-founder of Vicious Biscuit.
"Launching our Akron location marks the exciting start of our franchise rollout, which will bring Vicious Biscuit's unique dining experience, bold flavours and southern hospitality to new communities nationwide."
Since launching its franchising programme in early 2023, in partnership with Pivotal Growth Partners, Vicious Biscuit is on track to reach 75 locations within the next five years in key markets across the United States, including South Carolina, Ohio, Indiana, Tennessee, Alabama, Mississippi, Louisiana, Florida, and Utah.
The brand continues to build a solid foundation for its franchisees with the opening of its seventh corporate location in Columbia, South Carolina.
"Having corporate locations lets us test and perfect our processes and customer service. This way, when we bring franchisees on board, they're entering a business that's already set up for success," said Amanda Kahalehoe, Chief Operating Officer for Vicious Biscuit.
As the brand moves forward, the focus remains on supporting the recently signed franchisees through the site selection process and ensuring the successful opening of upcoming locations in Gonzales, LA; Fishers, IN; and Hattiesburg, MS.
Vicious Biscuit is seeking single-and multi-unit operators to join its ranks of breakfast revolutionaries and help spread its Vicious hospitality across the U.S.
More news here.
