Popeyes has continued its rapid growth throughout New Zealand, indicating promising signs for the local QSR market.
The recent opening of Popeyes' tenth store in Invercargill has been a testament to the global QSR chain’s popularity in New Zealand. This milestone opening is not only the first for the brand in the South Island but also the southernmost Popeyes location in the world.
“Honestly, we’re blown away by the love Kiwis have shown us so far, people lining up, sharing their first bites, and bringing that Popeyes energy to every opening,” said Morgan Jones, Head of Marketing for Popeyes New Zealand.
“It’s been huge. There’s also no intention of slowing down either. We’ve got 10 more openings planned for next year, so if you haven’t had a taste yet, don’t worry, we’re coming your way.”
The New Zealand market has been a strong fit for the New Zealand market due to the unconditional love that Kiwi customers have for fried chicken. The chain has introduced customers to another bold, juicy, no-apologies option that hits differently.
“Why settle for the usual when you can have chicken done right?”
A challenge for Popeyes over the past year has been to differentiate itself in an already competitive QSR market, especially for fried chicken. Jones said that Popeyes wasn’t here to blend in; instead, it was here to bring something different.
Popeyes has been able to stand out by staying true to its Louisiana roots, and serving fried chicken that is crunchy, bold, soulful and full of flavour.
“Kiwis know good chicken when they taste it, and Popeyes brings a flavour game that’s unapologetically bold. That’s how we cut through. Let’s not forget, we broke the internet with our world-famous chicken sandwich.”
When considering the QSR sector as a whole, Jones said its restaurants aren’t doing it alone. Instead, they have been backed by one of the most experienced QSR networks in the world.
Popeyes’ growth in New Zealand has been powered by its connection to Restaurant Brands International (RBI), the global QSR powerhouse behind brands like Burger King, Tim Hortons and Firehouse Subs. Jones said that has meant access to deep expertise on many levels.
“Even though we’re just getting started, our focus is firmly on expanding our footprint and making Popeyes more accessible to guests across the country, all in line with demand.”
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