In the United States, Subway is de-emphasising its hallmark model of infinite customisation with the launch of twelve curated sandwiches that are now front and centre of the sandwich chain’s menu.
The chain has created new meat, cheese, veggie, sauce, and bread combinations to give customers options beyond build-your-own in an effort to improve throughput and guest satisfaction. The new Subway Series line of sandwiches is intended to streamline production by offering sandwiches with broad appeal that require minimal decision-making on part of the customers.
Subway and its franchisees are excited by the move, which it says is the biggest menu change in its more than 60-year history. Subway arguably created the infinitely customisable assembly-line model that now dominates fast-casual dining.
Last year, the chain carried out an ingredient upgrade as part of its “Eat Fresh Refresh” initiative to improve food quality. The new line of sandwiches benefit from this development, which included upgraded chipotle sauce and ranch dressing, and a new garlic sauce.
The Subway Series sandwiches have been in some restaurants for some months now and around half of customers order the new items as-is, without any changes, average checks are somewhat higher with the new format, and service time is faster. The new sandwiches have high guest satisfaction scores and reorder rates.
Subway has nearly 40,000 restaurants worldwide and more than 20,000 in the United States. To promote the new US menu, the chain is giving away up to one million 6-inch subs between 10am & 12pm July 12, to any guest who visits a participating US location.
See the full Subway Series lineup:
Cheesesteaks:
- The Philly - Steak, provolone, green peppers, red onion and mayonnaise toasted on Artisan Italian bread
- The Outlaw - Steak, pepper jack cheese, green peppers, red onions and Baja Chipotle toasted on Artisan Italian bread
- The Monster - Steak, Bacon, Monterey cheddar cheese, green peppers and red onions toasted on Artisan Italian bread, finished with Peppercorn Ranch sauce
Italianos:
- Supreme Meats - Black Forest ham, Genoa salami, pepperoni and new capicola on Artisan Italian bread with provolone cheese, lettuce, tomatoes, red onions, banana peppers and MVP Parmesan Vinaigrette
- Bella Mozza - Black Forest ham, capicola and BelGioioso Fresh Mozzarella cheese on Artisan Italian bread topped with spinach, tomatoes, red onions, banana peppers and MVP Parmesan Vinaigrette
- The Boss - Meatballs in marinara sauce with pepperoni, BelGioioso Fresh Mozzarella cheese and parmesan cheese toasted on Italian Herbs and Cheese bread
Chicken:
- The Mexicali - Rotisserie-style chicken, smashed avocado, pepper jack cheese, lettuce, tomato, red onions and Baja Chipotle sauce toasted on Artisan Italian bread
- The Great Garlic - Rotisserie-style chicken, bacon, provolone cheese, tomato, onions and new creamy garlic sauce toasted on Artisan Italian bread
- The Champ - Rotisserie-style chicken, Monterey cheddar cheese, green peppers, red onions and peppercorn ranch toasted on Artisan Italian bread
Clubs:
- All-American Club - Roasted turkey, Black Forest ham, bacon, American cheese, lettuce, tomato, red onions and mayonnaise toasted on Artisan Italian bread
- The Subway Club - Roasted turkey, Black Forest ham, roast beef, provolone cheese, lettuce, tomato, red onion and mayonnaise on Hearty Multigrain bread
- Turkey Cali Club - Roasted turkey, crisp bacon, BelGioioso Fresh Mozzarella cheese and smashed avocado topped with spinach, tomato, red onion and mayonnaise on toasted Hearty Multigrain bread
