If no one can out-pizza the Hut, can anyone out-taco the Bell?
In the United States, Taco Bell has recently brought back its Mexican Pizza as a permanent menu item. It consists of a flour tortilla shell filled with refried beans and ground beef, then topped with another tortilla, sauce, cheese, and tomatoes. Mexican Pizza has long been a fan favourite, but it was cut from Taco Bell's menu in 2020.
The fast-food company brought it back in May, but quickly ran out, noting it was seven times more popular than expected.
One fast-food rival had a strong opinion about the Mexican Pizza being officially back for good. In a since-deleted tweet, Pizza Hut introduced what it called the "Italian taco."
"Taco Bell, we see your #MexicanPizza, and raise you the #ItalianTaco," Pizza Hut tweeted.
Accompanying the tweet was a picture of a regular slice of pizza - but folded at the corners to resemble a taco shape. Pizza Hut also took a jab at Taco Bell for the months-long period in which the Mexican Pizza was sold out.
"The best part? This nearly unbelievable innovation will never run out. The Italian Taco has been here and will be here forever."
But really the best part is that these two brands are both owned by parent company Yum! Can anyone else smell a marketing stunt?
