The Best Thing Since Sliced Bread

The toasted sandwich or ‘toastie’ is a Kiwi classic. Beloved by consumers as an easy snack to make at home, toasties are also incredibly popular on café and restaurant menus, bringing together some of the most loved foods by uniting bread, cheese, meats, veggies, and condiments. They’re affordable, portable, and the varieties are endless. 

So, let’s unravel, layer by layer, what makes the toasted sandwich so satisfying.

A Takeaway Treat

The global pandemic has reinforced delivery and takeaway trends and toasted sandwiches are the perfect fit for an easy and delicious takeaway treat. Convenience tends to be more important at breakfast and lunch than at dinner - a good thing to keep in mind for your offerings throughout the day.

Toasties are a great option for customers who want to grab something on the go.

Conveniently Customisable 

In part driven by the pandemic, consumers have been seeking variety and new types of food choices including unique combinations and unusual ingredients. This makes toasted sandwiches an easy option to customise to customers’ tastes or to offer build-your-own options.

The simplicity of the basic building blocks of a toasted sandwich means it’s a menu item begging for experimentation. 

Familiar, but with Endless Possibilities 

There seems to be a toasted sandwich for every taste, mood, time of day and even time of year. The reason it works so well is that it has that well-known format, so no matter how much the ingredients may vary, customers will always know what they’re going to get. 

The familiarity of the sandwich format makes even the most adventurous experimentation with new flavours an easy sell – and consumers appreciate variety and versatility.

The Classic Vs The Avant-Garde 

Classics are classics for a reason, and when it comes to toasties that traditionally means a savoury menu item, most likely filled with cheese. But even classics can evolve, a blue cheese toasted sandwich with manuka honey or quince spread, for example, instantly kicks this menu item up the luxury scale.

The evolution of the toasted sandwich doesn’t end there. 

All Day Menu Magic

The toasted sandwich is one of those magical dishes that can find a home on any part of the menu, from morning ‘til night.

Why not take that toastie from the lunch or snack offering and add it to the dessert menu? 

Sounds crazy until your customers can’t get enough of the Blueberry Cheesecake Toastie made with balsamic blueberries and cream cheese. 

You can see more of our toastie deep dive - including fantastic fillings and the best side-kicks in the latest issue of Restaurant & Café magazine here.