Taking the Bull by The Horns

As we close out what has been another hellish year for the hospitality and foodservice sectors, it is important to look forward, not backwards, though it is hard to believe that the industry will ever truly be the same.

Perhaps that’s not the terrifying prospect it first appears to be, adaptation is an important part of the human ability to survive, and one of the silver linings of the COVID-19 pandemic has been witnessing the incredible agility of the sector to reimagine itself under the harshest conditions.

From fine-dining establishments pivoting their businesses to high-quality takeaway establishments, to the reinvention of the clip-on car table for drive-up dining. Kiwi hospitality has continuously taken the COVID bull by the horns.

There has also been incredible generosity from businesses, within the sector itself and neighbouring industries, wishing to help each other through these tough times. We have seen this first-hand with the number of foodservice businesses donating incredible products and services to the Hands Up 4 Hospo Auction for the benefit of local hospitality operators.

The Hands Up 4 Hospo Auction will continue to run until the end of January, with more businesses raising their hands to help and more great items up for grabs.

If you need help with anything for your business, do not hesitate to apply for support form the Hands Up 4 Hospo Fund. It’s easy to apply, simply fill in the form online. There is no judgement from the Hands Up team and no justification needed from applicants, we just want to help.

The holiday season is going to be tough for many, but most Kiwis are keen to get out and support local businesses, understanding that hospitality is an integral part of New Zealand society, one they perhaps didn’t realise they missed so much until it was almost gone.

Have a safe and happy holiday season from the team at Restaurant & Café magazine, and we’ll see you in the New Year.