New research has revealed that nine in ten New Zealand professionals who eat takeaway order at least once a week see takeaway as a reward after a busy day. The survey of 435 Kiwis was carried out by menulog.co.nz, in an attempt to better understand the motivations of consumers when it comes to ordering food.

“The findings point to a growing love of takeaway in New Zealand which presents a huge opportunity for restaurants to proactively tap in to,” said Menulog spokesperson Kim Russell.

“With the majority being small businesses, takeaway restaurants need to look for innovative yet affordable ways to get in front of this takeaway market.”