Sean Tresvant has been confirmed as the next CEO of QSR company, Taco Bell, upon the announcement that current CEO, Mark King, would be retiring at the end of the year.
Taco Bell’s parent company, Yum Brand, said that Tresvant’s position will be effective from the 1st of January 2024. Tresvant will also be responsible for Taco Bell’s growth strategies, franchise operations, and overall performance.
After joining the company in 2022, Tresvant has been the global chief brand officer. Earlier in 2023, He was promoted and gained the strategy officer role., which allowed him to focus on developing perspective and ambition for long-term global growth.
In the role of strategy officer, Tresvant oversaw Taco Bell’s strategy regarding food innovation, architecture, and design, as well as Taco Bell's international business and global communications.
During his time with Taco Bell, Tresvant has set a robust strategic framework that has created iconic moments within the culture and driven massive awareness and buzz for the brand, including several high-profile celebrity partnerships and the return of the fan-favourite Mexican Pizza. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike, including as Chief Marketing Officer of the Jordan Brand.
Tresvant has set a strategic framework and driven awareness for the brand during his time at the company, including several high-profile celebrity partnerships and the return of the fan-favourite Mexican Pizza.
Before his time at Taco Bell, Tresvant worked in leadership roles at Nike for 15 years, including as chief marketing officer of the Jordan Brand.
