Following another year of successful nationwide Bronze training sessions, Lion is gearing up for its Lion Ambassadors Silver Training Programs 2018, which kick off from May and run across the country until November.

Lions’ Bronze programs are designed to deliver essential 101 education to hospitality and liquor retail staff across the industry. The Silver sessions will build on the shoulders of the Bronze sessions but take things to the next level.

The Ambassadors Silver Programs are industry-leading, award-winning education programs run by five of Lion’s expert Beer, Wine and Spirits Ambassadors, who between them, have over 70 years of industry experience. The Silver Training Programs sessions are divided up into three categories, Beer Essentials, Wine Up and Raise Your Spirits with four half-day sessions for each. The sessions are interactive, in-depth and use a hands-on approach to upskill workers and provide them with the knowledge to feel confident in their job, whether they work in a bar, restaurant or liquor retail.

“The real question is do you and your staff have the information, knowledge and skills that enable you to feel confident when talking to customers? Well, Lion is here to help, because we believe that education is fundamental in achieving staff satisfaction, and ultimately reflects on the success of the whole business,” explained Lion Ambassador Team Leader Frankie Walker. “What makes our Ambassador training different from anything else in the market is that we take a total category approach. That’s because we think it’s important to educate on more than just brands, to give you a breath of knowledge that helps you in every aspect of your role. Accounts, venues and stores that have sent staff to participate in Silver Training for the first-time have noticed, on average, a 10 to 20 percent increase in sales post-training.”

Silver Beer, Wine and Spirits programs will be held in Auckland, Wellington, Christchurch and Queenstown, and in addition Beer and Wine Silver programs will be held in Hamilton and Dunedin. Talk to your Lion Sales Executive to register to the 2018 Lion Ambassador Silver Training Programs.