SIAL China calls for innovative product submissions

SIAL Innovation showcases the most innovative exhibitor food and beverage products ready to meet Asia’s consumer trends. At SIAL China 2018, about 75 percent of the 110,635 professional visitors visited SIAL Innovation, making it the show’s most popular event.

In 2018, SIAL Innovation received a record 638 product submissions of which, 164 products were shortlisted and reviewed by a panel of professional judges from global food industries such as XTC World Innovation, industry media, and academia. In 2019, 10 products will be selected as finalists based on the innovation and benefit to consumers and the industry by a panel of experts and all selected products will be placed on display at the Innovation Event, allowed to use the SIAL Innovation Logo in future promotional material, and compete for the SIAL Innovation Gold, Silver, and Bronze Award.

SIAL Innovation is the crown jewel of the SIAL Network. All submitted products will be seleted and awarded based on the innovation and benefit to consumers and industry in terms of technology, packaging, ingredients and business value. Winners of the SIAL Innovation earn a free spot on the World Champions Tour which displays winning products at the innovation event all SIAL Network shows, including SIAL Paris, SIAL Interfood in Jakarta, SIAL Middle East in Abu Dhabi, and SIAL Canada in Montreal and Toronto, over a 12-month period.

The 2019 SIAL Innovation finalists and award-winning products will be placed on display May 14-16, at the SIAL Innovation area. Winning products will be announced on May 14th, during a special afternoon awards ceremony.

Registration for SIAL Innovation is free to all SIAL China 2019 exhibitors. Registered products must have been created or released to market later than May 2018. After submission, a SIAL China representative will contact you with additional information. From now on to April 5th, the registration for SIAL Innovation 2019 is open and free for all exhibitors.

SIAL Innovation is the signature event at SIAL China, Asia’s largest food innovation exhibition. To learn more about SIAL China, exhibitor bookings, SIAL Innovation submissions, and professional visitor registration, please visit www.sialchina.com.