RETURN OF THE WHITE CAN

Return of the White CanThis year marks the 110th anniversary of New Zealand’s inaugural rugby tour of the UK. To commemorate the Original’s landmark tour, Steinlager is proud to announce the triumphant return of its limited edition white can, a lucky charm in 1987 and a nostalgic symbol of hope in 2011.

Featuring four limited edition designs, each can will tell a special tale from the remarkable Originals tour that earned the All Blacks name 110 years ago. “Just as our emerging nation believed in them back then, New Zealand still believes now,” said Ben Wheeler from Steinlager.

“We’re really excited to have the white can back, and we hope New Zealanders will enjoy it too.”