Redesign Of Hard Seltzer Ahead Of ProWine

Everyday Weekend, the New Zealand-based hard seltzer company, is excited to announce the launch of a new flavour and new packaging, made in collaboration with Singapore artist Vanessa Lim, ahead of the ProWine Exhibition in Singapore from April 25-28, 2023. 

Everyday Weekend was founded in 2020 and has since launched its range of hard seltzers in New Zealand, China, Singapore, Taiwan and Hong Kong. The brand prides itself on producing light, refreshing, low-calorie (less than 100g per can) alcoholic beverages that are perfect for any occasion. 

Everyday Weekend's hard seltzers are gluten-free, vegan-friendly and contain no artificial preservatives. The new flavours, lime and soda, passionfruit and mango, pineapple and ginger, and watermelon and mint, promise to be a favourite among consumers who enjoy fruity and refreshing drinks. With a focus on natural ingredients and a commitment to sustainability, Everyday Weekend ensures that its products deliver on taste while being kind to the planet. 

"We are thrilled to launch our new flavour and packaging in Singapore. Our goal has always been to offer a unique and enjoyable drinking experience that doesn't compromise on quality or taste," said Everyday Weekend founder Jeremy Maclaurin. 

In addition to the new flavour, Everyday Weekend is also introducing a new packaging design with an updated logo and branding. Everyday Weekend has collaborated with Singapore artist Vanessa Lim to create the new packaging, perfectly capturing the brand's fun and vibrant personality. 

Maclaurin stated that the company was confident that the new flavours and packaging would resonate with consumers and showcase the brand's commitment to sustainability. 

"We wanted our new packaging to reflect our brand's personality, and Vanessa Lim was the perfect choice to bring that to life," said Jeremy, "we're confident that our customers will love the new look as much as we do."