Mexico is set to see a rapid expansion of Wendy's restaurants, with two new franchise agreements set to deliver over 60 new locations.
The Wendy's Company has announced the finalisation of two new franchise agreements that will add more than 60 new Wendy's restaurants in Mexico in the coming years. These commitments mark another significant milestone in advancing the brand's strategic priority to accelerate international net new unit growth and demonstrate that the brand is delivering on its stated plans for rapid expansion across Mexico.
Wendy's has entered into a franchise agreement with AJ Group to develop 50 new restaurants in Mexico City and the states of Mexico, Hidalgo and Morelos. AJ Group is a great partner for the brand and brings extensive experience across real estate development and restaurant operations, including a strong portfolio of international food and beverage brands, positively positioning the organisation to grow Wendy's in key urban and high-traffic markets. The first new restaurant in Mexico City is planned to open this year, establishing a strong foundation for long-term growth in the region.
It has also entered into a franchise agreement with WS Pacific to develop 12 new Wendy's restaurants across the states of Sinaloa and Durango, further supporting the brand's expansion in Mexico. WS Pacific is a perfect fit for Wendy's and brings deep experience in operations, construction, and local market development through its diversified business portfolio, a solid foundation on which the group can lean on to successfully grow the restaurant's brand in the region. The first Wendy's in the region is targeted to open by year end, establishing an important foothold for long-term growth.
"Wendy's is winning globally because our brand, our food, and our business model deliver. The momentum in Mexico underscores why experienced operators see Wendy's as a strategic platform for growth. As we expand with partners like AJ Group and WS Pacific, we are creating new opportunities for franchisees who want to be part of a fast‑accelerating, globally recognised brand," said E.J. Wunsch, President of International.
"These agreements reflect the growing consumer demand for Wendy's in Mexico and reinforce the brand's accelerating presence across Latin America,” said Carlos Ribas, SVP, Managing Director.
“By partnering with experienced franchise groups and continuing to invest in the right local resources, we have built a strong foundation for sustainable growth in the market. We look forward to bringing more Wendy's restaurants to Mexican consumers who appreciate our fresh, high-quality food and welcoming hospitality."
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