USA | Healthy fast-casual brand Protein Bar & Kitchen has expanded its store count through numerous airport openings around the country.
The better-for-you, fast casual restaurant brand, Protein Bar & Kitchen, has soared into airports across the country, growing brand awareness and elevating consumers' options.
Protein Bar & Kitchen is now open and operating in Salt Lake City International, Chicago O'Hare, and New York LaGuardia Airport's Terminal C, with plans to open an additional location in the Boise, Idaho airport in 2025.
According to food trends from Abbott Nutrition experts, the main drivers behind 2024 nutrition trends include strength and longevity, personalisation, and overall wellness. As pioneers in the fast-casual, better-for-you space, Protein Bar & Kitchen continues to meet these guidelines and remain at the forefront of protein-packed culinary innovation. The brand has developed its menu with 15+ protein options for everybody and a set of rotating flavours and ingredients across all dayparts to keep the menu fresh and exciting.
As the demand for better-for-you fast casual brands continues to grow, consumers are seeking healthier options to be easily available at airport locations, too.
According to the 2024 IFA Economic Outlook Report, the number of franchise establishments in the QSR industry are forecasted to increase by 2.2 percent this year and the economic output is expected to reach USD $ 301B. With this impressive projected growth, Protein Bar & Kitchen is seeing an increased interest in its franchise opportunity from aspiring and existing entrepreneurs.
"As consumer demand continues to rise for protein-packed, healthy meal options, people are taking note of what Protein Bar & Kitchen has to offer," said Jeff Drake, CEO.
"The all-day power of protein is just as important when travelling, and we are thrilled to showcase our menu to the millions of people who travel daily."
Protein Bar & Kitchen is proudly a member of the Airport Minority Advisory Council (AMAC), the only national, non-profit trade association dedicated to promoting the full participation of minority-owned, women-owned and disadvantaged business enterprises.
As an organisation, they are open to working with ACDBE (Airport Disadvantage Business Enterprise Program) and SBE (Small Business Enterprise) companies and have become a great opportunity with its streamlined kitchen equipment package that has low build-out costs and flexible footprints.
The brand began strategic franchising efforts with its refined store prototype that offers a smaller footprint along with a seamless dine-in, carry-out, delivery, mobile app and online ordering and catering customer experience. With a leadership team boasting over 90 years of collective experience, Protein Bar & Kitchen has positioned itself as an emerging leader in the space. However, it is more than a better-for-you fast-casual concept – Protein Bar & Kitchen is an active lifestyle brand that extends far outside its four walls.
Year-over-year Chicago store sales were up 27 percent, as well as continued suburban growth with a sales increase of 17 percent in 2023. As consumers continue to prioritise healthy options, the company stakes its claim as the restaurant of choice for unique and flavorful protein shakes, smoothies and food with new menu innovations and limited-time-offers set to debut throughout 2024.
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