USA | As plant-based food products gain popularity, Plant Power Fast Food has introduced an innovative take on an American Classic.
Plant Power Fast Food has announced The Ribby, a plant-based version of the iconic American BBQ sandwich, will be available for a limited time in all 10 of its locations starting in July.
The Ribby is a housemade 100 percent plant-based patty featuring shredded jackfruit, doused in sweet, tangy BBQ sauce, thinly sliced onions, and crisp Grillo's Pickles—the refrigerated pickle brand beloved for its fresh taste and use of all-natural ingredients—piled high on a warm, toasted bun.
"The BBQ rib sandwich holds a legendary place in fast food history, and we wanted to honour that legacy with our plant-based take. With our sweet and smoky housemade BBQ and the best pickles in the world, Grillo's, we believe The Ribby will offer an unforgettable flavour experience," said Zach Vouga, President/COO and Co-Founder of Plant Power.
Plant Power was recently voted one of the "Top 100 Burgers in America" by Yelp as well as winning the converted Number One Vegan Fast Food Restaurant award.
Founded in 2016, the Plant Power Restaurant Group, LLC is a privately held company headquartered in San Diego, California. The company has aimed to transform the fast food industry by providing delicious, plant-based options of the food people know and love. The company is committed to delivering convenient, satisfying plant-based options without compromising on taste or satisfaction.
Plant Power Fast Food also recently introduced innovative vegetable pattie options onto its menu, made with simple ingredients to a rustic style.
"In my school days, black bean patties were my lifeline and epitomized veganism for many of us as they represented a delicious and savoury alternative to the high-fat and cholesterol beef burgers," said Vouga.
"The Hippie Patty is our love letter to those early vegan days. It's a reminder that sometimes, the simplest foods like vegetables, legumes, nuts and herbs pack the most powerful punch."
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