Subway U.S.A. are trialling plant-based meat with their new Beyond Meat Marinara. Throughout September, the sandwich chain will be introducing the plant-based meat to 685 stores. Avoiding the cheese that would usually come with the meatball sandwich allows people with vegan-based diets to enjoy Subway with a meat-alternative.
At this stage, there is not expected to be a premium on the new offering. Plant-based offerings have become increasingly popular, with a range of trials taking place in the last few years. Although plant-based meat is becoming an increasingly saturated market, there is doubt as to whether or not it will be sustainable.