USA | Pepsi has partnered with chef Bobby Flay to launch two new flavours designed to elevate BBQ tastes.
This summer, Pepsi and chef Bobby Flay have set their sights on one of the nation's favourite seasonal activities by going all in on grilling and all backyard BBQ favourites, from burgers to hot dogs to ribs and more, showing everyone that grilling is #BetterWithPepsi.
The combination of meats, kebabs, smoke and flame alongside the delightful fizz of cold cola are staples that make any outdoor BBQ gathering a weekly highlight, especially now that spring has sprung and consumers are looking forward to a summer of family, friends, fun and food.
To make cooking outdoors more delicious than ever, Pepsi tapped America's favourite grill master, culinary expert Bobby Flay, inviting consumers nationwide to unapologetically indulge all summer long in an epic combination of fun, food, and ice-cold Pepsi. Fans and cola-lovers alike will discover how flame-licked foods – from BBQ chicken and burgers to a perfectly grilled steak and much more – go #BetterWithPepsi. Additionally, Bobby will be featured in an upcoming linear TV campaign, in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials, and more continuing throughout the summer.
"When it comes to barbecue, the right beverage can truly elevate the experience. Pepsi, with its complex flavour profile, is the perfect counterpoint to the smoky, rich barbecue dishes that have been such a staple of my culinary journey. Whether you're enjoying fall-off-the-bone ribs, juicy burgers, or perfectly smoked brisket, Pepsi makes each bite pop for a truly memorable meal," said Flay.
Senior Director at Pepsi, Jenny Danzi, said Flay was the perfect chef to partner with for this campaign.
"Bobby Flay is synonymous with grilling and we all know any grilling occasion is enhanced by an ice-cold Pepsi, so it only felt right that we bring it all together as we gear up for summer," said Danzi.
"Since 2021, we have time and time again demonstrated that Food is Better With Pepsi. Now, Bobby Flay, the legendary grill master himself, is proving to America that the summer gatherings are indeed Better With Pepsi, no matter what is thrown on a grill for a backyard BBQ. We cannot wait to see how fans enjoy our two new limited-edition colas and look forward to bringing the best vibes with Bobby Flay on our side all season long."
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