USA | Paris Baguette, a global bakery brand, has held a franchise convention to explore the next 12 months and the next direction of the company.
As many as 250 individuals, including Paris Baguette executives and staff in the U.S., franchisees, and prospective franchisees managing Paris Baguette stores across the Americas, convened for a significant event.
The event marks the first large-scale strategic briefing for international franchisees organised by the franchise chain. It was designed to improve communication and networking among franchisees. To this end, the U.S. franchise headquarters presented its operational policies, detailed plans, and strategic vision, while franchisees shared their successful operational experiences, expertise, and suggestions.
Paris Baguette currently operates about 180 stores in North America, with over 90 percent of these being franchise-operated. In the first half of this year alone, 22 new franchises were inaugurated, and 83 new contracts were signed, demonstrating the rapid expansion of the local franchise business. Paris Baguette intends to leverage this event to further systematise and advance its franchise operations in the U.S.
Under the theme 'Layers of Success,' Darren Tipton, Head of the company's American operations, along with other key executives, outlined the vision for the U.S. market and presented detailed strategies and operational plans encompassing marketing, supply chain management, and personnel training. Additionally, various essential training programs for franchise operations were conducted. These sessions provided franchise owners with an in-depth understanding of the franchise headquarters' policies and plans.
"Our successful integration into the U.S. market is a testament to the dedication and efforts of our franchisees, supported by Paris Baguette's global franchise system. I extend my gratitude to all franchisees and related parties. Paris Baguette remains committed to supporting franchisee success and aims to achieve further growth through mutual advances," said Jin-soo Hur, CEO.
Paris Baguette is a global bakery brand with approximately 4,000 stores across 12 countries in North America, Europe, and Asia.
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