NEW ZEALAND | Reefton Distilling Co. has created two business roles in order to support and develop the local market.
Leading West Coast spirits distillery Reefton Distilling Co. has announced the creation of two new Business Development roles, aimed to support their customers and further develop on-premise and off-premise sales in New Zealand.
Caleb Roberts and Trace Dulieu each took up their new roles at Reefton Distilling Co. in April. Both have a wealth of experience in the New Zealand Beverage Industry and will be familiar faces for many of Reefton Distilling Co.’s customers.
Roberts has worked as a business development manager for DB Breweries/ Heineken and has experience as a business relationship manager in the banking sector. He holds a Bachelor of Accounting and Marketing Management from Otago University.
Dulieu held similar roles to those at Asahi Beverages New Zealand Limited and Pernod Ricard. Trace joined the Reefton Distilling Co. team as Customer Development Manager, a role that will see her support both on-premise and off-premise clients at events around the country.
“We are very pleased to have been able to secure both Roberts and Dulieu to fill these new roles. They both exhibit high drive, energy and a passion for the beverage industry. I have had a number of our large trade customers contact me, to congratulate us on making such solid appointments,” said Patsy Bass, Reefton Distilling Co. Chief Executive.
Since it launched its range of white spirits in 2018, this West Coast spirits powerhouse quickly established its Little Biddy Gin brand as the No.2 New Zealand super premium gin in New Zealand, a position they have continued to hold in one of the most competitive segments in the alcohol market.
Reefton Distilling Co. has continued to build its reputation as a business with the capability to ideate, execute and innovate, with a range of international award-winning products, including Little Biddy Gin, Wild Rain Vodka, and the Flavour Gallery Gin Series, proving themselves to be a category ‘taste-maker’ and ‘range extender’ for leading retail partners.
Building on this firm foundation, Reefton Distilling Co. has continued to expand distribution and develop its range, having introduced new products year-on-year.
“Consumers are interested to know more about the products they are drinking, the ingredients, how the product is made, quality – including awards achieved, where it comes from, sustainability (including social) and the background story.” She continued “Investing in good people, taking time to share our story with retailers, consumers and at events around the country, is something we feel strongly about,” said Bass.
“Having our two experienced Business Development Managers in trade and meeting with consumers will also assist our retail partners in learning about new products first-hand, allowing them to tap into all of the information available on our brands to further assist in educating their staff about our products for the benefit of their own customers.”
