Electrolux business area Professional Products has announced a new brand identity and logotype, Electrolux Professional.

Through this rebranding, the Electrolux Professional will receive a revitalised brand identity, as well as a new logo. The new identity will remain easy to recognise but will distinguish itself from Electrolux’s consumer brand. Electrolux hopes that this move demonstrates its intention to remain the global business partner for the hospitality industry.

“Our new brand identity will support us in our work to be the one trusted partner offering a full set of best-in-class products and superior customer care and innovation. This will make our customers’ work-life easier, more profitable and truly sustainable every day,” said Alberto Zanata, Head of Professional Products business area.

This announcement was made at the Host exhibition in Milan, the leading exhibition in the hospitality and catering industry. Along with the announcement, Electrolux also showcased its strategy. Its strategy outlined intention to integrate a wide offering of food, beverage and laundry solutions under one brand; intent on leading the way in forward-thinking solutions centred on sustainability, with a human-centric approach; and desire to help customers increase productivity thanks to Electrolux’s operations.