KFC has launched its next chapter globally, complete with new menu innovation, modern restaurant designs and fresh branding.
As the global appetite for chicken grows, KFC is answering the call by challenging the sameness across quick-service chicken with a clear focus: delivering the most craveable food and more dynamic restaurant experiences designed around how consumers want to eat today.
“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” said Scott Mezvinsky, CEO, KFC Global.
“This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”
The brand that made chicken famous is introducing new ways to enjoy its original flavour through an expansion of boneless menu items built for dipping, dunking and solo snacking, along with unexpected sauces that unlock customisation and flavour discovery.
At the same time, KFC is evolving its beverage experiences to deliver everyday moments of indulgence, alongside more dynamic, modern restaurants designed to meet customers wherever they are throughout the day.
New products on the menu include tenders and an assortment of other favourite boneless options paired with sauces from KFC’s new global sauce “pantry”, comprising more than 20 sauces ranging from modern takes on classic recipes to internationally-inspired, yet familiar flavours.
These have been designed to tap into growing consumer demand for personalisation and sensory flavour experiences. Markets can tailor these sauces to local tastes, such as Chimichurri Ranch and Hot Honey Habanero.
The new menu will also include tenders, wings and sandwiches drenched in sauce for an immersive, flavour-first eating experience that brings bold flavour and craveability to every bite. Already available in South Africa and India, the Dunked menu items have reflected growing consumer demand for more indulgent, sauce-forward menu experiences.
Together, these fresh ways to experience KFC position the brand to be enjoyed for sips, snacks or meals, unlocking flavour exploration, personalisation, and craveability while giving fans more ways to customise flavours, mix and match combinations and make the menu their own.
Across the coming weeks in the UK and Ireland, KFC will roll out new Tenders and nine new, bold sauces alongside refreshed branding across the market’s communications and digital touchpoints, giving fans more freedom to mix, match and personalise meals around their cravings, moods and moments. In the coming weeks, the global rollout is expected to expand across Australia and the U.S., with additional markets following through 2026.
The experience will feel different in KFC’s restaurants, beginning this summer. The brand is set to open a new generation of spaces designed for hospitality, not just efficiency, with environments that feel more dynamic and adapt throughout the day to meet different occasions. These next-gen restaurants are designed to elevate the dining experience and bring KFC’s signature hospitality to life, taking shape across key markets through distinct new formats.
The first expressions of these newly designed spaces include an open-concept design in McKinney, Texas, reinterpreting the brand’s heritage with modern energy, expected to open in late summer, and a fully immersive, two-story restaurant in Dubai, showcasing one of the boldest expressions of the brand’s next-generation design.
This vision will continue to evolve globally as new builds and restaurant remodels embrace the next era of restaurant design.
To bring this shift to life consistently around the world, KFC is also sharpening how it shows up visually. The brand is evolving its most distinctive assets to feel more relevant, more expressive, and more in tune with modern culture, while staying true to itself and grounded in the Colonel and its iconic “Finger Lickin’ Good” ethos. At the centre is the bucket - KFC’s most recognisable asset - refreshed with new energy alongside a subtle evolution of the Colonel himself, ensuring the brand’s legacy remains front and centre. Together, the updated branding comes to life across packaging, digital platforms, advertising and restaurant environments.
Subscribe to the Restaurant & Café newsletter for weekly industry updates and event coverage.
