South Korean food chain, Nene Chicken, has announced its debut in New Zealand. The chain is set to open no less than 18 stores, the first to open in Auckland in September.
Nene Chicken general manager, Marcus Teh, said that locally sourced ingredients and fresh produce will be used within New Zealand, including 120 tonnes of chicken annually.
"We expect this unique concept to be just as well received here in New Zealand," said Teh.
The opening in New Zealand has been a $15 million investment for the company, which is set to employ more than 275 workers.
There are more than 1600 Nene Chicken outlets around the world, including restaurants in the United States, Canada, Thailand, and Malaysia. The chain has also expanded to the Australian market, having opened 40 stores since 2015.
ST Group, the manager of other brands such as PapaRich, Gong Cha and Ippudo stores, will manage Nene Chicken's rights in New Zealand.
Internationally, Nene Chicken has offered a menu of Korean fried chicken, as well as burgers, wraps, salads, fries, and desserts.
