New Zealand snack-sized apple company, Rockit Global Limited, announces its biggest global collaboration. The company pairs with Universal Pictures' iconic Minions ahead of the release of Minions: The Rise of Gru.
“Both Rockit and The Minions are innovative, unique, joyous and sweet, so we are pumped to launch this iconic and cheeky collaboration to stand out in the fresh goods category and introduce our brand to millions more consumers. Following our successful collaboration with PacMan in 2021, teaming up with the world-renowned Minions is
another significant milestone towards our goal of becoming the world’s most loved apple brand. "Said Hannah de Valda, Global Brand Manager.
Three renowned Minions, Bob, Stuart and Kevin, feature prominently on Rockit's packaging across Mainland and Hong Kong, China. The iconic, customised packaging is a first for Rockit and hopes to encourage sales and collection from consumers.
“Working with Hema, the leading online-to-offline (O2O) platform under Alibaba Group in China, the Minions pack is available online nationally and in close to 40 campaign-themed offline stores in key cities. To date, we have already seen strong 50% year-on-year sales growth instore, as well as selling through all stock through Hema’s online store.” Said Xin Hu, Rockit China Marketing Manager.
