No matter how long it’s been, McDonald's fans never forget the feeling of opening a Happy Meal box to see the surprises inside. Now, they’re once again sparking nostalgic joy with the help of a visionary artist and some very special Buddies.
Introducing: the Kerwin Frost Box – a one-of-a-kind global collaboration with artist and lifelong McDonald’s fan Kerwin Frost – which launched in New Zealand last week.
The Kerwin Frost Box includes the choice of 10-piece Chicken McNuggets or a Big Mac, World Famous Fries, a soft drink, a special McNugget Buddy collectable, along with a trading card – coming back for the first time in over 25 years. But this time, designed in partnership with Kerwin Frost.
Growing up in Harlem, New York, Kerwin found his McNugget Buddy collection to be a source of creative inspiration. So, it was only right for McDonald’s to bring back the Buddies and, through them, introduce fans to “Frost Way” – where everyone is welcome to be exactly who they are. Complete with mix-and-match outfits, the Buddies’ designs are inspired by Kerwin’s childhood experiences and belief that everyone should feel free to express themselves.
“Fans told us they wanted to celebrate that quintessential childhood experience again. So, we’re excited to team up with Kerwin on this next take, as he brings his own childhood McDonald’s memories to life through reimagined McDonald’s characters, immersing our fans in the world of Frost Way”, said Leigh Benvie, Head of Brand and Media at McDonald’s NZ.
The McNugget Buddies were first introduced in 1988 as part of a limited-time Happy Meal featuring ten different McNugget Buddy collectibles. They’re best known for their wacky adventures, personalities, wild imaginations, and interchangeable outfits.
“I’ve loved McDonald’s since I was a kid. I even had my own Ronald McDonald doll that I brought to picture day at school, and it was my dream to collect all the McNugget Buddies,” said Kerwin Frost.
“Now, coming up with my own special set of Buddies – each one representing different aspects of self-expression – it's unreal, a dream come true. McDonald’s has been a great partner from day one, and they’ve truly allowed me to create without limits. I hope the Kerwin Frost Box will serve as a reminder for people to hone their creativity and not be afraid to show the world who they really are.”
