CHINA | Luckin Coffee has officially opened its milestone 30,000th store in Shenzhen, marking a new era for the QSR chain.
Leading retail coffee chain Luckin Coffee has announced the official inauguration of its 30,000th store, the first Origin Flagship, in Shenzhen, China. Tied to the core theme of Global Origins, this landmark opening signifies a strategic evolution for the brand: while solidifying its industry-leading scale, Luckin is elevating its focus on professionalism and quality, global supply chain integration and sustainable development to an all-new level.
The 30,000-store milestone underscores Luckin's extensive network, which now spans over 300 cities across China, with a growing international presence in overseas markets including Singapore, Malaysia and the United States. In recent years, Luckin has driven the mass popularisation of coffee consumption in China and elevated national awareness of homegrown coffee brands, while emerging as a dynamic force in reshaping the global coffee supply chain and invigorating global coffee culture.
The opening ceremony was graced by distinguished diplomatic representatives from Luckin's global origin partners, including H.E. Mr Djauhari Oratmangun, Ambassador of Indonesia to China; Victor Queiroz, General Manager of ApexBrasil in the Asia-Pacific Region; and Annie Maya, Consul General of Colombia in Guangzhou, China. Also in attendance were Luckin Coffee's core executive leadership team including Chairman Li Hui, and Co-Founder & CEO Guo Jinyi.
"We are committed to bringing the authentic taste of premium coffee from Indonesia, Brazil, Colombia, and other renowned origins across the globe straight to every one of our customers. This is more than just savouring a cup of coffee; it is the start of a genuine journey through global coffee flavours, which represents a pivotal elevation of Luckin's corporate vision and mission."
Luckin has been steadily expanding its Global Origins layout and building a global supply chain based on shared values. In recent years, the brand has launched the "From Origin to You" product campaign, forging deep roots in core coffee-producing regions including Brazil, Ethiopia and Yunnan, China. It has also developed a portfolio of exclusive raw material bases, such as the "Exclusive Coconut Island" in Indonesia, a dedicated jasmine cultivation base in Hengzhou City, Guangxi Zhuang Autonomous Region, China, and large-scale navel orange orchards in Zigui County, Hubei Province, China. This strategic layout seamlessly links global premium flavours with China's vast consumer market, creating a virtuous cycle where market demand drives the value enhancement of the entire supply chain.
Upholding its commitment to sustainable development, the flagship store was constructed in strict compliance with LEED Platinum standards and meets the "Zero Carbon Space" evaluation criteria of the China Association of Building Energy Efficiency. Following the LEED Platinum certification of Luckin's 20,000th store in Beijing's Zhongguancun, this new flagship store sets another benchmark for green retail in the coffee industry.
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