The Cool As Summer Refresher Drink Challenge, into its seventh year, will see 17 hospitality operators including cafes, restaurants, bars, and a bakery in Lower Hutt create their own limited edition signature summer refresher drinks for people to enjoy over two weeks.
Customers will be the given the chance to vote for their favourite drink by QR code located in each cafe or on Cool As Challenge Summer Refresher’s Facebook, and Instagram pages, with the winning drink declared at the end of the challenge which takes place from 13 – 31 January, 2022.
The challenge, founded by the Hutt City Council to inspire local cafes to be creative and attract people to the Lower Hutt CBD, has grown in popularity since it was launched in 2016. It was also the direct result of the successful Sweet As Hot Chocolate Challenge, in which Central Hutt cafes create signature hot chocolates for customers to taste and rank over three weeks in winter.
Council’s City Centre Lead and organizer Cyndi Christensen noted that the challenge has a significant impact on the local economy, driving huge sales in participating cafes and increased foot traffic in the CBD.
Cutlers café, which participated in the challenge for the first-time last year said it had a huge impact on their business.
“It was actually great, 90 percent of the people that tried it were new customers for us and we managed to upsell with most of them. It’s a great way of encouraging people to check out cafes they don’t usually go to,” commented Kaz, Cutlers General Manager.
The Cool As Challenge is a great way for locals, visitors, friends and colleagues to connect after Christmas or to extend those family gatherings. To find out more about the challenge visit the Cool As Challenge website coolaschallenge.nz or its Facebook and Instagram page.