KUMARA TOP VEGETABLE

Kumara Top VegetableKumara has been named New Zealand’s National Vegetable after securing more than 80 percent of the vote. Inspired by the #VoteBeetroot campaign launched earlier this year by LeaderBrand, one of New Zealand’s largest producers of fresh vegetables, kumara was late entry into the race but managed to pip beetroot to the post.

“We knew there would be a lot of support for #VoteKumara,” said Bevan Roach, marketing manager of LeaderBrand. “Both beetroot and kumara are quintessentially Kiwi, neither would be out of place as our national vegetable.”