KFC's Parmi Burger has unearthed a multitude of anger from its Victorian customers, who feel passionately disappointed in its name.
It is no secret that fast food customers are incredibly passionate and loyal to their brands. Which is why it’s not surprising that KFC fanatics throughout Melbourne are outraged about the QSR giant's new Parmi Burger.
To anyone who lives outside Melbourne, the debate on whether it’s parmi and parma won't muster up any strong emotions. But for residents throughout Victoria, the switch-up is a major, some would say unforgivable mistake.
Referring to parmigiana, the KFC Parmi Burger contains a lathering of Napoli-style sauce, iceberg lettuce, melted mozzarella cheese, crispy bacon and a signature chicken fillet. While technically the burger’s name is correct, it favours the abbreviation used mainly in Queensland and New South Wales, which has resurfaced the age-old “parmi” or “parma” debate.
Customers were quick to take their frustrations to social media, with an avalanche of angry Melbournians delivering a scathing review of the mix-up.
“We call a service station a servo, not a servi! Like others have said…American company, who cares? It’s Parma,” one user said.
Some were also more sympathetic to the confusion.
“While I’m a Victorian, I call it a Parma, but if you go by the spelling of Parmigiana, well, you would say Parmi,” said another.
Others in the Queensland and New South Wales camp took advantage of the situation to take the win.
“We chuck a sickie. Not a sicka. We grab a roadie. Not a roada. It is parmi. Not parma,” one comment read.
Victorian Libertarian Party Leader David Limbrick even felt the need to weigh in on the debate, posting his concerns on Instagram.
“Parmi, what’s a f**cking parmi?” he said whilst ordering at KFC.
Although this time it was only a burger, there are fears that it is only a matter of time before the parmi versus parma conflict will arise again.
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