Australasia’s hospitality tech pioneers – HungryHungry and MOBI – have merged to create a new powerhouse in the local market and to take on new markets, especially the USA.
The new company will combine the expertise of HungryHungry in hospitality-focused software with MOBI's enterprise-grade mobile technology solutions, services over 4,000 venues across 15 countries including Australia, New Zealand, Canada and the USA.
The new entity creates a unique combination of consumer-facing technology to drive new customers for venues while also offering a white-label technology platform that allows brands to engage effectively with customers and generate lasting brand loyalty for their own brand.
With Mobi founder Tarik Mallett having exited the business in 2022, the new company will be led by HungryHungry Co-Founders Shannon Hautot and Mark Calabro, who have extensive experience in powering the hospitality industry with Point of Sale (POS) software and digital ordering platforms, including their first business OrderMate, which they sold to former ASX company MSL Solutions in 2021.
“We have enormous admiration for MOBI founder, Tarik Mallett, who spent 12 years creating a solid business with a great culture and we’re excited to announce the coming together of HungryHungry and MOBI," said Shannon Hautot, Co-Founder and CEO.
“Having been in this space for over two decades It’s a rare opportunity to witness two strong, established and profitable companies come together with a vision of combining forces to deliver massive value for customers. We may be the underdogs in our space, having only raised a fraction of outside capital compared with some of our peers, but that means we've had to be very efficient and respectful with how we spend our investors’ money.
Hautot said that the two companies share a genuine desire to create a powerful, sustainable market leader in the hospitality sector, that will act as a growth engine to stimulate the industry, whilst continuing to lead with innovation and integrity.
"Together with MOBI, we are better positioned than ever to innovate, scale, and meet the evolving needs of the global hospitality industry, both SMB and Enterprise, with big plans to sprint past our competitors.”
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