History in the making

Steinlager has announced its return as official sponsor and official beer partner of Emirates Team New Zealand’s defence of the 36th America’s Cup, to be held in Auckland in March 2021. Steinlager’s support of New Zealand yachting and Emirates Team New Zealand spans over 30 years and is synonymous with some of the most impressive sailing achievements in New Zealand history.

“We are really excited and honoured to be back on the boat again,” said Lion NZ managing director Rory Glass. “Steinlager has a long and proud history with yachting and with Emirates Team New Zealand, dating back to their first tilt at the Cup in 1986/87. 2021 will be our 35th year of support as the team endeavour to keep their hands on the oldest trophy in international sport. We will be revealing more plans later in the year on how we will bring our sponsorship to life off the water as well – with epic environments for fans to support Emirates Team New Zealand across the country.”

“Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup,” said Team New Zealand CEO Grant Dalton. “They’ve been on the boat for every win we’ve had, and we had Steinlager in our hand when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021. Although it is always about the end result when we’re on the water, Steinlager helps to remind us to enjoy the journey.”

In 2021, it will be over two decades since Team New Zealand successfully defended the America’s Cup on home waters.