A leading spirits brand and prominent liquor distributor have teamed up to donate $1 million to support bar and restaurant employees impacted by the coronavirus pandemic.

Beam Suntory, a world leader in premium spirits, and Southern Glazer’s Wine & Spirits (SGWS), the world’s preeminent distributor of alcoholic beverages, will donate $1 million to the United States Bartenders’ Guild Foundation Emergency Assistance Program and the Restaurant Workers Community Foundation.

“The people of Beam Suntory and our colleagues at SGWS are passionate about helping support the bartenders, restaurant workers and their families whose lives have been turned upside down by the global pandemic,” said Albert Baladi, President and CEO, Beam Suntory.

“Extraordinary times call for extraordinary actions. We are proud to support the trade community and their livelihoods, as they are part of our extended Beam Suntory family, and we are fortunate to be part of an industry where so many companies are uniting to assist our communities in this unprecedented battle.”

Additionally, Beam Suntory is working with its other distributors across various states, including Major Brands, Badger Liquor, Fedway Associates, Inc., Allied Beverage Group, LLC, Empire Distributors, Inc., Best Brands, Inc., and Horizon Beverage Group, to provide donations to local organisations that will further help support the trade in their respective communities during this challenging time.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands.

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada, and employs nearly 22,000 team members.