Campari, Italy’s iconic red bittersweet apéritif, is delighted to announce the return of Negroni Week with Imbibe USA. Now in its fifth year, the week-long international charity initiative will take place from 5th to 11thJune 2017, with bars, clubs and restaurants from across the world coming together over the classic Negroni cocktail – a mix of Campari, gin and red vermouth – to raise money and awareness for great causes.
Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week 2017 is set to be better than ever. First launched in 2013 with around 100 participating bars, 2016 saw Negroni Week expand significantly with over 60 countries signing up including New Zealand, Australia, the USA, Canada, Italy, Germany and Singapore.
The bittersweet apéritif continues to play a fundamental role in both the original Negroni recipe, as well as being featured as a key component in the new age of Negronis.
This year, Campari will also be putting its social media channels to good use by providing inspiration for those looking make the most of Negroni week – not only for themselves, but also for the charity partners. Join in the celebration of the iconic Campari-based bittersweet classic cocktail by following @CampariOfficial, @CampariNZ and @Imbibe on Instagram and using the #NegroniWeek hashtag.
For more information about local participating bars, clubs and restaurants and what’s going on during Negroni Week 2017 visit http://negroniweek.com.