To ensure foodservice professionals can better manage usage and reorder in time to prevent stock shortages, Nutella has transformed the packaging of its iconic 3kg tubs from brown to white.
Commissioned by Ferrero Foodservice, the survey of over 400 Australian chefs and café workers has found that running out of product during service is one of the worst things that can happen in a café or commercial kitchen.
“Following our customer feedback that the inside of our brown tub can make it hard to distinguish the true usage of Nutella, we have looked to repackage our foodservice tubs,” said Jodie Tripodi, national sales manager foodservice, Ferrero Australia and New Zealand. “With our old packaging, from quick glance it could like there is more Nutella available than is really the case. Time poor chefs and café workers will be pleased to know the new tubs offer a stark contrast to the Nutella inside, allowing them to quickly and accurately gauge how much product they have left.”
The new foodservice-specific tubs, which contain the much loved 52-year-old original Nutella recipe that is extremely popular for with cafes, restaurants and hotels around the country are being rolled out from September and will be available nationwide.
In addition to having stock on hand to meet the demands of customers, a primary concern for industry professionals identified by Ferrero's foodservice research was the need to ensure high levels of hygiene and safety.
"Product quality control and food safety are always a primary concern for foodservice professionals. This was front of mind when our new Nutella foodservice packaging was developed as the new white tub makes it very easy for those in a kitchen to quickly identify cracks and possible product seepage, allowing kitchens to remain safe and hygienic," said Tripodi.