FRESH NEW LOOK FOR NUTELLA

To ensure foodservice professionals can better manage usage and reorder in time to prevent stock shortages, Nutella has transformed the packaging of its iconic 3kg tubs from brown to white.

Commissioned by Ferrero Foodservice, the survey of over 400 Australian chefs and café workers has found that running out of product during service is one of the worst things that can happen in a café or commercial kitchen.

“Following our customer feedback that the inside of our brown tub can make it hard to distinguish the true usage of Nutella, we have looked to repackage our food service tubs,” said Jodie Tripodi, national sales manager foodservice, Ferrero Australia and New Zealand. “With our old packaging, from a quick glance, it could like there is more Nutella available than is the case. Time poor chefs and café workers will be pleased to know the new tubs offer a stark contrast to the Nutella inside, allowing them to quickly and accurately gauge how much product they have left.”