USA | Subway has launched all-new Footlong Dippers, which are available at the chain's restaurants across the country.
Subway has fueled America's love for all things Footlong with the debut of all-new Footlong Dippers, available at restaurants nationwide. These hot, cheesy and craveable footlong snacks join the wildly popular Sidekicks menu at the irresistible price of three dollars.
Footlong Dippers are served hot, filled with melted cheese and meat and rolled in Subway's soft lavash-style flatbread. Three varieties – Pepperoni and Cheese, Chicken and Cheese and Double Cheese – are served with one of Subway's 11 signature sauces, like Honey Mustard, Creamy Sriracha or tangy Peppercorn Ranch. Footlong fans can choose their own flavour adventure and try all 33 sauce and dipper combinations to find the dip that hits.
"Subway's all-new Dippers embody the changes Subway has made over the past few years by elevating our food and guest experience to better meet the needs of today's diner – balancing their love for the iconic footlong alongside our commitment to convenience, crave and value," said Doug Fry, President of Subway North America.
"Our guests devoured nearly 30 million Sidekicks since their debut in January, and they will find all 33 flavour combinations of Dippers for three dollars to be equally irresistible."
Dippers have become the summer blockbuster sequel to Subway's Sidekicks menu, and have joined the instant classic Footlong Cookie, Auntie Anne's Footlong Pretzel and Cinnabon Footlong Churro. Subway's third major menu refresh this year follows the launch of Sidekicks in January and all-new signature wraps in April with a hearty new lavash-style flatbread also showcased in Dippers.
Subway's sidekick's menu has been received well with customers since its launch last year. The sidekick's menu has a diverse range or products, from footlong subs to cookies, churros, pretzels and now Dippers. The brand has continued to build on 60 years of footlong expertise, with even more innovation expected later this year.
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