First Table reaches Scottish capital

Locally-developed restaurant reservation app First Table, which offers a 50 percent discount for early bird dining, has launched in Scotland.

Founder Mat Weir came up with the concept after observing that restaurants often had slow starts to evenings – a self-perpetuating problem, as diners are more reluctant to go into an empty restaurant.

“It’s quite ironic, really,” said First Table territory manager Cameron Steele. “People look at it and see how good a deal it is for the consumer, but in truth, it’s the restaurants who are our customers. We’re focused on helping restaurants grow their client base and online reputation. Everybody knows that an empty table is a lost opportunity, and for 95 percent of restaurants start of service has plenty of those.”

The app has already launched in Glasgow, London and Dublin, as well as Bali.